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Agent #48 — Marketing Lead

Reports to: Agent #42. Mandate: Owns brand, content strategy, PR, regulator-facing communications. KPIs: see role 48 in ../03-team.md.

Week 1 (2026-05-25 → 2026-05-29)​

A48-W1-Mon (2026-05-25) — Brand audit

  • Done when: brand assets (logo, colour, type, voice) inventoried.
  • Output: docs/marketing/brand-audit-w1.md.
  • Verify: covers digital + print + presentation.
  • Reviewer: Agent #42.
  • Depends on: A42-W1-Mon.

A48-W1-Tue (2026-05-26) — Tier-1 BFSI tech press list

  • Done when: 20 press contacts (BankingFrontiers, Banking Tech, Banking Frontiers India, FinTech India, Economic Times BFSI, etc.) catalogued.
  • Output: docs/marketing/press-list-tier-1-bfsi.md.
  • Verify: 20+ contacts.
  • Reviewer: Agent #42.
  • Depends on: A48-W1-Mon.

A48-W1-Wed (2026-05-27) — Landing page audit (with Agent #16)

  • Done when: existing landing reviewed; CTAs measured; bottleneck identified.
  • Output: docs/marketing/landing-audit-w1.md.
  • Verify: bounce + conversion + funnel logged.
  • Reviewer: Agent #16.
  • Depends on: A48-W1-Tue.

A48-W1-Thu (2026-05-28) — Messaging framework v0

  • Done when: CISO / CFO / CRO / developer-audience messages drafted.
  • Output: docs/marketing/messaging-framework-v0.md.
  • Verify: 4 audiences × value props + proof points.
  • Reviewer: Agent #29.
  • Depends on: A48-W1-Wed.

A48-W1-Fri (2026-05-29) — Status post + content calendar v0

  • Done when: 12-piece content calendar for Phase 1.
  • Output: docs/marketing/content-calendar-v0.md.
  • Verify: 12 pieces with dates + topics.
  • Reviewer: Agent #49.
  • Depends on: A48-W1-Thu.

Week 2 (2026-06-01 → 2026-06-05)​

A48-W2-Mon (2026-06-01) — Messaging framework v1

  • Done when: framework refined with product + pain-points input.
  • Output: PR.
  • Verify: every message has cite + audience.
  • Reviewer: Agent #28.
  • Depends on: A48-W1-Thu.

A48-W2-Tue (2026-06-02) — BFSI landing page draft

  • Done when: BFSI-specific landing page drafted.
  • Output: docs/marketing/bfsi-landing-draft.md.
  • Verify: pain-points hero + value props + social proof placeholder.
  • Reviewer: Agents #16, #29.
  • Depends on: A48-W2-Mon.

A48-W2-Wed (2026-06-03) — PR strategy v0

  • Done when: PR strategy (target outlets, narrative arc, embargoes) drafted.
  • Output: docs/marketing/pr-strategy-v0.md.
  • Verify: 3 narrative arcs documented.
  • Reviewer: Agent #42.
  • Depends on: A48-W2-Tue.

A48-W2-Thu (2026-06-04) — Bank-pitch deck v0 review (with Agent #42)

  • Done when: deck reviewed for brand consistency.
  • Output: review comments.
  • Verify: brand voice consistent.
  • Reviewer: Agent #42.
  • Depends on: A42-W2-Wed.

A48-W2-Fri (2026-06-05) — Phase 0 marketing sign-off + status post

  • Done when: brand audit + press list + messaging v1 + content calendar current.
  • Output: row in Phase 0 exit doc.
  • Verify: assets ready.
  • Reviewer: Agent #42.
  • Depends on: A48-W2-Thu.

Week 3 (2026-06-08 → 2026-06-12)​

A48-W3-Mon (2026-06-08) — BFSI landing page live (with Agent #16)

  • Done when: BFSI-specific landing live on docs/marketing site.
  • Output: live URL.
  • Verify: page renders + analytics tracking.
  • Reviewer: Agent #16.
  • Depends on: A48-W2-Tue.

A48-W3-Tue (2026-06-09) — Press intro list for first contacts

  • Done when: 5 tier-1 contacts shortlisted for intro outreach.
  • Output: docs/marketing/press-intro-shortlist.md.
  • Verify: each contact has personalised angle.
  • Reviewer: Agent #42.
  • Depends on: A48-W3-Mon.

A48-W3-Wed (2026-06-10) — Cross-line architecture sync attendance + blog post #1 published (with Agent #47)

  • Done when: blog #1 live; social cards prepared.
  • Output: published URL + social posts.
  • Verify: post indexed + shared on 4 channels.
  • Reviewer: Agent #47.
  • Depends on: A47-W3-Mon.

A48-W3-Thu (2026-06-11) — Bank-pitch deck v1 review (post-Agent #42 work)

  • Done when: deck v1 brand-reviewed.
  • Output: comments.
  • Verify: visual brand consistent.
  • Reviewer: Agent #42.
  • Depends on: A42-W3-Tue.

A48-W3-Fri (2026-06-12) — Status post + first press conversation booked target

  • Done when: first press conversation scheduled.
  • Output: calendar invite.
  • Verify: invite confirmed.
  • Reviewer: Agent #42.
  • Depends on: A48-W3-Tue.

Week 4 (2026-06-15 → 2026-06-19)​

A48-W4-Mon (2026-06-15) — First press conversation held

  • Done when: conversation took place; notes captured.
  • Output: docs/marketing/press-conversation-2026-06-15.md.
  • Verify: notes + follow-up plan.
  • Reviewer: Agent #42.
  • Depends on: A48-W3-Fri.

A48-W4-Tue (2026-06-16) — Marketing funnel analytics wired

  • Done when: GA4 + analytics events wired across funnel (landing → demo CTA → demo booked).
  • Output: dashboard URL.
  • Verify: each step traceable.
  • Reviewer: Agents #16, #42.
  • Depends on: A48-W4-Mon.

A48-W4-Wed (2026-06-17) — Cross-line architecture sync attendance + Anchor Bank skin marketing alignment

  • Done when: Anchor Bank skin reviewed for marketing-asset implications.
  • Output: review comments.
  • Verify: alignment with dashboard skin.
  • Reviewer: Agent #32.
  • Depends on: A32-W4-Mon.

A48-W4-Thu (2026-06-18) — Sprint 1 marketing sign-off

  • Done when: marketing section of S1 exit gate green.
  • Output: row in S1 exit doc.
  • Verify: brand audit + landing + press list + funnel + deck v1.
  • Reviewer: Agent #42.
  • Depends on: A42-W4-Thu.

A48-W4-Fri (2026-06-19) — Sprint 2 self-plan + status post

  • Done when: sprint-2 daily tickets drafted (more PR contacts, demo collateral).
  • Output: docs/marketing/a48-sprint-2-plan.md.
  • Verify: 5 daily tickets.
  • Reviewer: Agent #42.
  • Depends on: A48-W4-Thu.